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Self-made billionaires all have one thing in common: they excel at making money. But hard work, thrift, and focus are only part of the story--you hold the rest of it in your hands. How to Be a Billionaire is the first comprehensive picture of the real strategies and tactics that built the great business fortunes of modern times. Packed with engaging accounts of titans like Ross Perot, Richard Branson, Phil Anschutz, John D. Rockefeller, Wayne Huizenga, Bill Gates, J. Paul Getty, and Kirk Kerkorian, How to Be a Billionaire will show you principles that can increase your wealth and business acumen to the mogul level. This book looks at the careers, the methods, and the minds of self-made billionaires to distill the common keys to titanic accumulations of wealth. Each chapter explores a specific strategy and brings it to life through extended profiles of past and present masters of the art of making money. Do you think innovation is the best way to prosper in business? Sam Walton, founder of the Walmart retail chain, would tell you otherwise. The key to Walton's success was supreme devotion to copying the methods of other successful discounters. What could be less complicated than buying low and selling high? But the ascent of Warren Buffett, John Kluge, and Laurence Tisch to billionaire status depended on much more than an eye for good bargains. And if you're looking to thrive by out-managing the competition, look no further than Richard Branson. When the founder of Virgin Atlantic needed to reduce his staff by four hundred people, six hundred volunteered to take a few months off on sabbatical. How to Be a Billionaire identifies the methods, beliefs, and behaviors every businessperson must understand and emulate to reach the pinnacle of riches. A manual for success that can benefit every aspiring tycoon, it is a fascinating read for anyone intrigued by wealth and how it's gotten.
- Sales Rank: #11992768 in Books
- Published on: 2013-08-01
- Formats: Audiobook, CD
- Original language: English
- Number of items: 10
- Dimensions: 5.75" h x 5.25" w x 1.50" l, .60 pounds
- Running time: 40140 seconds
- Binding: Audio CD
Amazon.com Review
Forget Regis Philbin's Who Wants to be a Millionaire. Martin Fridson's How to Be a Billionaire sets its sights much higher, and therefore seems an even more appropriate (if somewhat less realistic) goal for today's tycoon wannabes. There are some 200 individuals in the U.S. alone who now breathe this rarefied air, writes Merrill Lynch managing director Fridson, and no reason why those who adopt their philosophies cannot join them. To that end, he studied more than a dozen of the self-made super-rich, including Sam Walton, Bill Gates, Wayne Huizenga, and Warren Buffett. He then synthesized their techniques for success into nine strategies: take monumental risks, do business in new ways, dominate your market, consolidate an industry, buy low, thrive on deals, outmanage the competition, invest in political influence, and resist unions. Dividing profiles of these high fliers into chapters focused on their prevailing principles, he shows how each played a critical role in the growth of an empire. Walton didn't invent discounting, for example; he tweaked existing practices for the late-20th-century marketplace. Likewise, Huizenga didn't start individual companies but integrated existing competitors into powerhouse organizations. While Billionaire may not be a true self-help manual, it does offer a fascinating glimpse at tactics used by those who've played the game and won. --Howard Rothman
From Library Journal
Fridson (It Was a Very Good Year), managing director at Merrill Lynch and Co., presents a fascinating analysis of how well-known billionaires accumulated their wealth. He focuses on explaining the key strategies that lay listeners can use in building their own strong portfolios. Among the tycoons featured are Ross Perot, John D. Rockefeller, Bill Gates, Warren Buffett, and Sam Walton. The chapters are organized around the different methods used, while throughout are interwoven common principles, such as hard work, thrift, doing business in a new way, dominating a market, buying low, investing in political influence, and resisting unions. While many wealth-building strategies will be recognized, other unique approaches, such as Walton's supreme devotion to copying the methods of other successful discounters, are revealed. Fridson also places the magnates within their particular industry by adding brief synopses of the business arenas and trends in which these successful entrepreneurs made their fortune. The solid narration by Johanna Ward maintains interest throughout this substantial addition to the financial literature; it stands apart in a crowded genre. Highly recommended for all public libraries.
Dale Farris, Groves, TX
Copyright 2002 Reed Business Information, Inc.
Review
Read by the smooth and intelligent Johanna Ward, this is a fascinating narrative about the lives of business titans....The strength of this audiobook is the balance of well-researched individual stories and the author's nuanced abstractions about what made these people successful....A marvelous lesson and an important chapter in the history of why this country is the wealth incubator that it is. --AudioFile
This substantial addition to financial literature…stands apart in a crowded genre. Highly recommended. --Library Journal
Most helpful customer reviews
2 of 2 people found the following review helpful.
Excellent, straight to the gut, realisitic and meaningful.
By Jorge Aquije
Great book of Martin Fridson, show us in a realistic and a objective way how many figures that we know became billionaries not millionaires is different. Take big risks but calculated risks, do it something different that permits outmanage the competition, always keep opening the back door. And having a deeply commitment with our self and our objective to become rich work hard, do things not just dream in things and excel in every thing you do are some points in the book. I strongly recommended it.
2 of 2 people found the following review helpful.
Single best business book I've ever read
By musical engineer
The single best business book I've ever read. You're better off reading this one five times, than reading five books off the HBR or NY Times business best seller list. I used it to start my company.
2 of 2 people found the following review helpful.
Nobody reads these
By Dan
Great book. Just didn't cover one thing: Leadership. I guess it was implied that they all had leadership abilities, but being a leader of PEOPLE, rather than a clever technician, seems to be something that all billionaires have. At least in my readings. Overall great book.
Also, he seemed to want to point out a flaw in Napolean Hills Think and Grow Rich, available here on Amazon. He says that Edison, the great inventor, was not a billionaire, even though Napolean Hill thinks so highly of him. Technically, he is correct, he was not a billionaire. But Hill uses him as an example of basically finding solutions by thinking outside of the box. Edison was wealthy in ideas. Napolean Hill I believe makes the point that there is no end to ideas, good ideas and good solutions are always out there. Applying persistence really pays off, and not giving up. Edison wanted to make a lot of inventions, and he did, through persistence and not giving up.
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