[P232.Ebook] Ebook Free Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, by Linc Bartlett

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A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer", you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot", and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!

• Sales Rank: #822701 in Books
• Published on: 2015-09-07
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .35" w x 6.00" l, .41 pounds
• Binding: Paperback
• 154 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
Great Tips
By Waqas Amjad Sethi
I’m a writer and I started this kind of career three years ago. However, I only focused on writing general articles. There’s a rising demand on “copywriting jobs” and I tend to fail them or give up doing them because I can’t really write a good one. I tried looking for ways, but the internet is so big, that it really gets me overwhelmed, I don’t know which one I should choose. So, I considered this book, took my time reading it and it worked wonders. I tried to apply for a copywriting job offer and I’m glad I made it! I was hired and I’m doing a great job (according to my manager). This book honed me to become one!

3 of 3 people found the following review helpful.
A great book for those wanting to explore the depths of copywriting
By Randy
I really learned a lot with this book. There are so many examples of excellent material used in the past and present, as well as some major mistakes companies have made in copywriting. The examples show details of what is good and bad about the advertisements, as well as the techniques you have to think about. From studying your competitor's products, to motivating buyers to use your product above all others, this book is an excellent source of information.

2 of 2 people found the following review helpful.
Useful book for professional writers.
By Alex Thomas
I’m a professional writer and I do various types of writing jobs on Upwork. I was looking for a way to improve my writing skill and perhaps learn a new skill of writing. This book is about copywriting and its many aspects. After reading this book, now I know how to become a successful copywriter. This book has guided me in the complex way of becoming a copywriter. But, still the book did what it promised.
Now, I’ll be able to start doing copywriting works. Thanks to the author.
I would recommend any professional writer to read this book to shine his/her writing skills even more.

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[V915.Ebook] Free PDF The Servant: A Simple Story About the True Essence of Leadership, by James C. Hunter

Free PDF The Servant: A Simple Story About the True Essence of Leadership, by James C. Hunter

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The Servant: A Simple Story About the True Essence of Leadership, by James C. Hunter

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With a new introduction on using the principles of The Servant in your life and career.

In this absorbing tale, you watch the timeless principles of servant leadership unfold through the story of John Daily, a businessman whose outwardly successful life is spiraling out of control. He is failing miserably in each of his leadership roles as boss, husband, father, and coach. To get his life back on track, he reluctantly attends a weeklong leadership retreat at a remote Benedictine monastery.

To John's surprise, the monk leading the seminar is a former business executive and Wall Street legend. Taking John under his wing, the monk guides him to a realization that is simple yet profound: The true foundation of leadership is not power, but authority, which is built upon relationships, love, service, and sacrifice.
Along with John, you will learn that the principles in this book are neither new nor complex. They don't demand special talents; they are simply based on strengthening the bonds of respect, responsibility, and caring with the people around you. Perhaps this is why The Servant has touched readers from all walks of life—because its message can be applied by anyone, anywhere—at home or at work.

If you are tired of books that lecture instead of teach; if you are searching for ways to improve your leadership skills; if you want to understand the timeless virtues that lead to lasting and meaningful success, then this book is one you cannot afford to miss.

• Sales Rank: #6622 in Books
• Color: White
• Brand: Prima
• Published on: 1998-09-01
• Released on: 1998-09-01
• Original language: English
• Number of items: 1
• Dimensions: 8.75" h x .81" w x 5.75" l, .75 pounds
• Binding: Hardcover
• 187 pages

Features

• Great product!

From the Inside Flap
In this absorbing tale, you watch the timeless principles of servant leadership unfold through the story of John Daily, a businessman whose outwardly successful life is spiraling out of control. He is failing miserably in each of his leadership roles as boss, husband, father, and coach. To get his life back on track, he reluctantly attends a weeklong leadership retreat at a remote Benedictine monastery.
To John's surprise, the monk leading the seminar is a former business executive and Wall Street legend. Taking John under his wing, the monk guides him to a realization that is simple yet profound: The true foundation of leadership is not power, but authority, which is built upon relationships, love, service, and sacrifice.
Along with John, you will learn that the principles in this book are neither new nor complex. They don't demand special talents; they are simply based on strengthening the bonds of respect, responsibility, and caring with the people around you. Perhaps this is why "The Servant has touched readers from all walks of life--because its message can be applied by anyone, anywhere--at home or at work.
If you are tired of books that lecture instead of teach; if you are searching for ways to improve your leadership skills; if you want to understand the timeless virtues that lead to lasting and meaningful success, then this book is one you cannot afford to miss.

About the Author
James C. Hunter�is the author of 3 internationally best-selling books.�His books are the texts used in many MBA and other higher education curriculum around the world, are translated into dozens of languages and have sold well over 4.5 million copies worldwide.�Jim speaks on leadership to audiences around the world and assists organizations in creating a culture of excellence by growing leaders and building community.�His clients include many of the world's most admired organizations including seven (7) Malcolm Baldrige Quality Award Winners, American Express, Johnson & Johnson, McDonald's, Nestl�, Procter & Gamble and the United States Army, Navy, Air Force and Marine Corps.

Most helpful customer reviews

59 of 61 people found the following review helpful.
One of the better books on leadership.
By Emil L. Posey
This is an excellent, short book on the principles of leadership. I prefer leadership books that use real-life leaders as models rather than the contrived storyline method used here, but that did't detract from its message -- only its delivery.
Hunter espouses a series of easily understood leadership traits.
� Treat others exactly the way you would want them to treat you.
� Listening is the most important skill a leader can develop.
� You manage things, you lead people.
� The key to leadership is accomplishing the tasks at hand while building relationships.
� Trust is the most important ingredient in successful relationships.
� Your feelings of respect must be aligned with your actions of respect.
� A leader is someone who identifies and meets the legitimate needs of their people, removes all the barriers, so they can serve the customer. To lead, you must serve.
� Slaves do what others want, servants do what others need.
� Intentions minus actions equal squat.
� Love is patience, kindness, humility, respectfulness, selflessness, forgiveness, honesty, and commitment. This is also a definition of leadership.
� At the core of human personality is the need to be appreciated.
� Love is the act or acts of extending yourself for others by identifying and meeting their legitimate needs.
� There are only two things in life everyone must do: die and make choices.
� We do not see the world as it is, we see the world is we are.
My experience is that his list is correct, albeit it is somewhat incomplete. For example, it doesn't touch on decisiveness, intuition, and other characteristics that one will find in a good leader. Still, it's well worth the short time it takes to read.

47 of 49 people found the following review helpful.
A must-read for everyone 8 to 80 that isn't already perfect.
By A Customer
The Servant -- A Review
Everyone serves. Some more than others. It is impossible to not serve either yourself, someone else or something else. The Servant - written by James C. Hunter, simply illustrates this fundamental of successful living in an easy-to-read, hard-to-put-down allegory about leadership through servanthood. These 187 pages are super-saturated with wisdom that can be absorbed by a grade-schooler. In fact, most of us have already learned the principles contained in this book, from our schoolteachers, our religious faith, our family and our friends. We need not to be taught so much as to be reminded.
Simeon, a monk whose chief role is to teach through servant leadership, achieves this task (as supporting protagonist) by gaining authority through altruism. Although told through the experiences of a fictitious "once-successful" businessman, John Daily, the story is about each one of our own natural inclinations, natures and choices. A cast of other supporting characters designed to symbolize a wide demographic variety proves beyond a shadow of a doubt that the only villain in this story is self.
If you're interested in reading this book or giving it as a gift to either your staff, peers, family or friend, it will make an impression. If you're interested in improving relationships, this book is a must-read. You could spend a great deal more than $14.95(US) to get this kind of direction from other sources.
Donald Davis Business Development Manager Franklynn Industries, Inc.

31 of 35 people found the following review helpful.
Inspiring. Insightful. Illuminating. Illustrative.
By Jeffrey E Ellis
"The Servant" is the story of John Daily, a coach, father, and manager who seemingly has it all together. But beneath the surface, the wheels have begun to fall off his life. Many of us will be able to see ourselves in him: driven, worldly, ambitious, anxious; a wreck waiting to happen.

John goes to a "retreat" at a monastery in a search for answers to those questions of his life, the missing pieces of his heart. At the hands of Brother Simeon and five other attendees, John discovers insights and treasures about life, leadership, and himself.

In the tradition of Og Mandino, John Wooden and John Maxwell, this is a book about leadership and love. Much more than a self-help manual or a touchy-feely-go-nowhere narrative, this work defines and redefines principles of leadership, influence, authority, power, relationship, and, yes, love. Though based on a Christian foundation (Brother Simeon is a believer), it avoids being preachy or overtly religious. It lessons are universal in application and timeless in relevance.

"The Servant" unveils hard truths about ourselves and ourselves in the workplace.

It suggests a new paradigm of leadership: servant leadership; that upside-down paradox which declares that to be a true leader, one must serve. It is this paradox of faith, this foundational truth gives the book its power. Imagine a corporation where its leadership is based on: patience, kindness, humility, respectfulness, selflessness, forgiveness, honesty, and commitment. This definition can't be found in an MBA textbook - it is taken from 1 Corinthians 13. These same characteristics which define good leadership also define love.

Whether you are a senior manager or independent contractor; distinguished leader or stay-at-home mom, there is depth and delight awaiting you in this book. It is all about love.

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[W446.Ebook] Download PDF Malcolm X: An Historical Reader, by James L. Conyers, Jr., Andrew P. Smallwood

Download PDF Malcolm X: An Historical Reader, by James L. Conyers, Jr., Andrew P. Smallwood

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Malcolm X: An Historical Reader, by James L. Conyers, Jr., Andrew P. Smallwood

Download PDF Malcolm X: An Historical Reader, by James L. Conyers, Jr., Andrew P. Smallwood

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Much has been written on the life and work of Malcolm X, one of the most important Black leaders of the twentieth century. Editors Conyers and Smallwood have assembled an impressive array of contributors whose works reflect their expertise in the fields of history, sociology, social work, religion, literature, labor and management, and Africana studies. The essays fuse social science, humanistic, and professional studies methods as they look at Malcolm X and his contributions in place, space, and time.

The objective of the essays is simple and straightforward. First, the book hopes to challenge scholars in Africana studies to re-examine and re-emphasize Africana leadership of the nineteenth and twentieth century. Certainly, the idea of this reclamation is critical to examining agency and sovereignty of African people. Second, the articles promote the implementation of Afrocentric meta-theories in order to describe and evaluate Africana phenomena. Lastly, the contributions offer readers interdisciplinary tools for restoring, connecting, and retaining the cultural milieu of Africana accomplishments.

• Sales Rank: #2824165 in Books
• Brand: Brand: Carolina Academic Press
• Published on: 2008-03-14
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 8.75" w x 1.00" l, 1.85 pounds
• Binding: Paperback
• 418 pages

Features

• Used Book in Good Condition

About the Author
James L. Conyers, Jr., Ph.D. is the Director of the African American Studies Program at the University of Houston. Andrew P. Smallwood is Director of the African American Studies Program at Austin Peay State University in Clarksville.

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